search:ad attribution相關網頁資料

- en.wikipedia.org
  
  Attribution (marketing) - Wikipedia, the free encyclopedia
  
  Attribution is the process of identifying a set of user actions (“events”) that contribute in some manner to a desired outcome, and then assigning a value to each of ...
  
  2024-05-03
  
  瀏覽：727
- www.turn.com
  
  The Attribution Problem | Turn
  
  The online advertising industry continues to face a critical dilemma: the attribution problem. Currently, most ad servers attribute 100% of credit to the last ...
  
  2024-05-02
  
  瀏覽：521

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Which Ad Attribution Model Should You Use? - Mashable

日期：2024-04-30

26 Jul 2012 ... Digital advertising has been known to provide marketers with tangible results, answers to their ad campaign performance, and guidance on ......

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Attribution Modeling – Glossary - Blue Fountain Media

日期：2024-05-01

In advertising, an attribution model will allow marketers to look at the team of ads that contribute to a sale or conversion over an extended period of time....

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marketing attribution - Adometry

日期：2024-05-01

Adometry's data-driven marketing analytics uses the ground truth to provide the most accurate ad attribution insights and optimization recommendations....

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Quantifying the Impact of Multi-touch Attribution - Kenshoo

日期：2024-05-02

For more search + social resources, visit Kenshoo.com/Intersections. Although many marketers agree in principle that there's a flaw in Last Ad attribution, ......

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

日期：2024-04-30

12 Aug 2013 ... Learn pros and cons of seven standard multi-channel attribution models, and how to create a powerful custom model. Optimize marketing ......

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Digital Attribution Comes Of Age - IAB

日期：2024-05-03

Digital attribution—the measurement of the value of each digital marketing contact that contributed to a desired outcome—allows marketers to more clearly ......

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What is a conversion attribution model in online advertising? - Quora

日期：2024-05-05

Answer 1 of 6: Online advertising conversion attribution refers to the mechanism through which an advertiser allocates the bounty it is ready to pay for a si......

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8 Trends Driving Marketing Attribution Now - Forbes

日期：2024-05-01

29 Jul 2013 ... Marketing attribution has reached an inflection point. Here are 8 things you should know about where marketing attribution is headed....

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