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- jonahberger.com
  
  Jonah Berger | NYT & WSJ Bestselling Author of Contagious
  
  Ever heard the phrase fake it till you make it? Turns out there’s some truth to it. Here’s a simple tip to make your next job interview, speech, or negotiation ... Whether you agree with him or not, Malcolm Gladwell does an amazing job of communicating id
  
  2024-04-28
  
  瀏覽：1072
- www.youtube.com
  
  Jonah Berger | "Contagious: Why Things Catch On" - YouTube
  
  We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's discussed at the water cooler or "liked" online. It starts with the...
  
  2024-04-28
  
  瀏覽：1009

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‘Contagious - Why Things Catch On,’ by Jonah Berger - NYTimes.com

日期：2024-04-26

Readers might suppose that Jonah Berger’s new book, “Contagious: Why Things Catch On,” would shed light on these famous cases of viral content. They would be wrong. He does not explain either case. “Contagious” does provide some interesting insights into ...

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Jonah Berger - Wharton Marketing - University of Pennsylvania

日期：2024-04-22

Professor Jonah Berger studies social epidemics, or how products, ideas, and behaviors catch on and become popular....

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Jonah Berger - Wharton Marketing - University of Pennsylvania

日期：2024-04-27

What makes ideas viral and products spread contagiously? Professor Jonah Berger studies social epidemics, or how ......

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Is Word of Mouth Better Than Advertising? | Jonah Berger

日期：2024-04-24

行動版 - People often wonder whether word of mouth is better than advertising. The answer? Yes. But not always....

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Contagious: Why Things Catch On: Jonah Berger ... - Amazon.com

日期：2024-04-28

Contagious: Why Things Catch On [Jonah Berger] on Amazon.com. *FREE* shipping on qualifying offers. New York Times bestseller and winner of the 2014 ......

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Why Ideas And Products Become Contagious: The Jonah Berger Formula | Fast Company | Business + Innov

日期：2024-04-26

Jonah Berger, author of " Contagious: Why Things Catch On," weighs in on why cats go viral, whether Twit ......

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About Jonah Berger | Jonah Berger

日期：2024-04-25

Short Bio Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Short Bio Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvani...

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#32. A Summary of ‘Contagious: Why Things Catch On’ by Jonah Berger | New Books in Brief

日期：2024-04-25

What follows is a full executive summary of Contagious: Why Things Catch On by Jonah Berger. 1. An Introduction to Contagiousness a. If You Want Your Message to Spread, You Need to Get People Talking, and Imitating What do politicians, advertisers, charit...

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