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日期:2024-04-23
There are many types of media available to online marketers and fit into the
broad categories: owned, paid, and earned media. Owned media is defined as ......
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日期:2024-04-20
Before getting into the specifics of a converged media content strategy, it's
important to first get a better understanding of the meaning of paid, earned and
owned ......
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日期:2024-04-23
26 Aug 2013 ... "Owned earned paid media" is a marketing phrase describing how to approach
content marketing today. Yes, it applies to small businesses....
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日期:2024-04-18
16 Dec 2009 ... The terms "earned, owned and paid (aka bought) media" have become very
popular in the interactive marketing space today. In fact, taken ......
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日期:2024-04-22
17 Jun 2012 ... A definition of paid, earned and owned media With the rise in importance of
social media and online PR, we're seeing more companies change ......
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日期:2024-04-19
The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of t...
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日期:2024-04-21
But social media has brought about a change. It not only affected how agencies themselves function on a day-to-day basis, but it also altered the definitions of paid, earned and owned media and blurred the lines between them. Now, the challenge that agenc...
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日期:2024-04-19
Paid, owned, earned Paid media include traditional advertising and similar vehicles: a company pays for space or for a third party to promote its products. This market is far from dying; options for marketers are expanding exponentially with the emergence...