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“Double Jeopardy” in Marketing: What it is and how it ... - exploreB2B

“Double Jeopardy” in Marketing: What it is and how it ... - exploreB2B

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日期:2026-04-23
1 Oct 2013 ... What is double jeopardy in marketing? It is a phenomenon or an empirical law where brands with lower markets shares suffer both from low ......看更多