市場導向、創新能力、行銷能力與經營績效

市場導向、創新能力、行銷能力與經營績效

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日期:2025-10-23
International Journal of Commerce and Strategy 2010, Vol. 2, No. 2, 087-107 88 Recent empirical studies have supported that market orientation and innovation capability are conducive to organizational competitiveness. However, prior studies have not focus...看更多