BCG Matrix - Meaning and its Limitations - Management Study Guide - Free Training Guide for Students

BCG Matrix - Meaning and its Limitations - Management Study Guide - Free Training Guide for Students

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日期:2025-04-27
Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. ... Figure: BCG Matrix Stars-Stars represent business units having large market share in a fast...看更多