Marketing Management/Philip Kotler-圖書-亞馬遜中國

Marketing Management/Philip Kotler-圖書-亞馬遜中國

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日期:2024-06-06
Part 1: Understanding Marketing Management Chapter 1. Defining Marketing for the 21st Century Chapter 2. Developing Marketing Strategies and Plans Part 2: Capturing Marketing Insights Chapter 3. Gathering Information and Scanning the Environment Chapter 4...看更多