The Dangerous Seduction of the Lifetime Value (LTV) Formula - Forbes

The Dangerous Seduction of the Lifetime Value (LTV) Formula - Forbes

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日期:2024-04-22
Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer. This concept, which appears on the surface to ...看更多