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Why Do Manufacturers Issue Coupons? An Empirical Analysis of Breakfast Cereals Author(s): Aviv Nevo
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日期：2026-04-25
NEVO AND WOLFRAM / 323 o Other models describing the effects of coupons. For several reasons, the static monopoly price discrimination paradigm is unlikely to describe couponing for breakfast cereal. As we discuss below, cereal manufacturers are not ......看更多
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