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Think Different: The Ad Campaign that Restored Apple’s Reputation | Low End Mac
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日期：2026-04-22
Jobs invited three ad agency reps to present new ideas. Lee Clow, now the creative director for Chiat/Day, was one of them. On 1997.08.03, he presented a new slogan and aesthetic for Apple’s ads: Think Different (perhaps a reference to IBM’s famous THINK ...看更多
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