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![co-creation experiences: the next practice in value ... - Deep Blue]()
deepblue.lib.umich.eduCompetition: Co-creating Unique Value ... benefits that is central to the next practice in value creation. C ...瀏覽：1468 -
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deepblue.lib.umich.eduas the locus of co-creation (and ... It had no role in value creation. Its role.瀏覽：452
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日期：2024-06-02
Abstract: Consumers today have more choices of products and services than ever before, but they seem ......
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2004. "Co-creation experiences: The next practice in value creation." Journal of Interactive Marketing no....
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2004年7月15日 - Consumers today have more choices of products and services than ever before, but ......
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行動版 - Co-created value arises in the form of personalised, unique experiences for the customer ..... Ramaswamy, V. (2004) "Co-Creation Experiences: The Next Practice in Value Creation"....
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日期：2024-06-03
The role of consumers in value creation across the value chain has .... Prahalad, C. K. and Ramaswamy, V. (2004), “Co-creation experiences: the next practice in value creation”, Journal ......
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日期：2024-05-30
lies in a premise centered on co-creation of unique value with customers. ... Managers must attend to the quality of co-creation experiences, not just to the ..... Discovering next practices....
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and firms engage in a process of creating value together, their co- creation experiences become the new basis .... Co-creation experiences: The next practice in value creation. Journal of ......
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日期：2024-06-02
行動版 - 1512, 2013. Co‐creation experiences: The next practice in value creation. CK Prahalad, V Ramaswamy....
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