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![Consumer behavior as risk taking; a new model and new ...]()
dspace.mit.eduMassachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1969.瀏覽：1301 -
![Perceived Risk and Consumer Behavior: a Critical Review by ...]()
www.acrwebsite.orgWhen Bauer (1960) first proposed that consumer behavior could be viewed as an instance of risk taking, ...瀏覽：1419
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日期：2026-04-23
Consumer Behavior. A comprehensive and operational theory of risk taking in consumer behavior. R....
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日期：2026-04-20
The Role of Risk in. Consumer Behavior. A comprehensive and operotional theory of risk taking in....
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Raymond A. Bauer CONSUMER BEHAVIOR AS RISK TAKING One of the fads in discussions of ......
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日期：2026-04-23
行動版 - Bauer, Raymond A. 1960. “Consumer Behavior as Risk Taking.” InDynamic Marketing for a Changing ......
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日期：2026-04-17
The development of a theoretical basis for models of consumer risk perception is proposed as a necessary step ..... Bauer, R. A. Consumer behavior as risk taking. In. D. F. COX (Ed), Risk ......
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Bauer, R. A. (1960), "Consumer Behavior as Risk-taking", In R. S.. Hancock (Ed.), Dynamic Marketing for ......
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日期：2026-04-24
Consumer behavior as risk taking,Risk taking and information handling in consumer behavior(pp.23-33)....
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Get this from a library! Risk taking and information handling in consumer behavior.. [Donald F Cox ......
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