search:double jeopardy marketing相關網頁資料

- en.wikipedia.org
  
  Double jeopardy (marketing) - Wikipedia, the free encyclopedia
  
  Double jeopardy is an empirical law in marketing where, with few exceptions, the lower market share brands in a market have both far fewer buyers in a time ...
  
  2025-12-19
  
  瀏覽：1354
- www.callboxinc.com.au
  
  “Double Jeopardy” in Marketing - B2B Lead Generation ...
  
  4 Sep 2013 ... Back in the 1960's, a social scientist named William McPhee coined the term double jeopardy to describe people's likability and tendencies ...
  
  2025-12-23
  
  瀏覽：758

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Double Jeopardy Revisited, Again

日期：2025-12-22

their market shares. • Is the measure smaller for the smaller brands? Yes K No K Not clear K. • Email your summary result as follows: Subject: Double Jeopardy,....

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Where does sales revenue growth come from ? Byron Sharp ...

日期：2025-12-18

The famous. 'Double Jeopardy' pattern shows that when brands are fortunate enough to rise to a higher market share position they gain sales revenue from both ......

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“Double Jeopardy” in Marketing: What it is and how it ... - exploreB2B

日期：2025-12-21

1 Oct 2013 ... What is double jeopardy in marketing? It is a phenomenon or an empirical law where brands with lower markets shares suffer both from low ......

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Double Jeopardy Revisited - American Marketing Association

日期：2025-12-19

Double Jeopardy Revisited. In any given time period, a small brand typically has far fewer buyers than a larger brand. In addition, its buyers tend to buy it less ......

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Double Jeopardy - breaking the laws of marketing - Mike Holland

日期：2025-12-18

1 Sep 2011 ... Double Jeopardy - breaking the laws of marketing. By Mike Holland. Statistics and marketing go together like – well, like fishes and bicycles, ......

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Drawing a Double Jeopardy Line - Marketing Bulletin - Massey ...

日期：2025-12-18

Marketing Bulletin, 2005, 16, Technical Note 1. Drawing a Double Jeopardy Line. Cullen Habel and Cam Rungie. This technical note describes the process for ......

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deviations from Double jeopardy - Academia.edu

日期：2025-12-18

1 Jan 2006 ... Double jeopardy deviations for small and medium share ... John Dawes and Carl Driesener Ehrenberg-Bass Institute of Marketing Science, ......

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double jeopardy...a marketing phenomenon - jargon darbar

日期：2025-12-22

Double jeopardy is a statistical phenomenon in marketing where, with few exceptions, brand loyalty is lower among buyers of low market share brands than ......

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