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the effect of brand and price information on subjective product ...

日期：2024-05-18

THE EFFECT OF BRAND AND PRICE INFORMATION ON SUBJECTIVE PRODUCT EVALUATIONS. AUTHOR(S). Dodds, William B.; Monroe, Kent B. PUB....

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"The effect of price on a product's perceived quality: The case of ...

日期：2024-05-14

(iii) The PK level of the subjects did reveal a moderating effect on their perception of product quality. Subjects, with high PK level, gave subjective evaluations to ......

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A research program for establishing the validity of the price-quality ...

日期：2024-05-12

“The Effect of Brand and Price Information on Subjective Product Evaluations,” inAdvances in Consumer Research, Vol. 12. Eds. E. C. Hirschman and M. B. ......

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Price, product information, and purchase intention: An empirical ...

日期：2024-05-17

Price, nonprice product information, and purchase intention, together with the ... “ The Effect of Brand and Price Information on Subjective Product Evaluations....

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The Effect of Brand & Price Information on Subjective Product ...

日期：2024-05-18

The Effect of Brand & Price Information on Subjective Product Evaluation. Consumers often think that they make independent appraisals of products based on ......

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The Effects of Perceived and Objective Market ... - Marketing Bulletin

日期：2024-05-16

Keywords: quality, product evaluation, price, brand, market cues ... consumers' subjective judgments of product characteristics and purchasing criteria such as....

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The Influences of Perceived Value on Consumer Purchase Intention ...

日期：2024-05-17

The effect of brand and price information on subjective product evaluations. ... Effect of price, brand and store information on buyers' product evaluations. Journal ......

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The Effect of Brand Class, Brand Awareness, and Price on Customer ...

日期：2024-05-18

Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information on subjective product evaluations. Advances in Consumer Research , 12, 85-90....

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