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![The Effectiveness of Branded Mobile Phone Apps - ScienceDirect]()
www.sciencedirect.com23 Jul 2011 ... Mobile phone applications (“apps”) have generated substantial interest among marketers, primarily ...瀏覽：947 -
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www.theaudioprof.comThe Effectiveness of Branded Mobile Phone Apps. Steven Bellman, 2”* Robert F. Potter, b Shiree Treleaven-Hassard, a.瀏覽：590
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Think the context for brand related content does not matter? ... The Effectiveness
of Branded Mobile Phone Apps....
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By Robert Potter in Psychophysiology and Advertising. This is a slideshare talk I
created for the following publication: ......
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The effectiveness of branded mobile phone apps. Steven Bellman, Robert F.
Potter, Shiree Treleaven-Hassard, Jennifer ......
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The Effectiveness of Branded Mobile Phone Apps. Posted on 07/13/2014 by
Thanh-Nhuan Nguyen ......
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ABSTRACT Mobile phone applications (“apps”) have generated substantial
interest among marketers, primarily ......
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regarding the effectiveness of branded mobile phone apps. Only one study
investigated the effect of branded apps and ......
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Mobile phone applications (“apps”) have generated substantial interest among
marketers, primarily because of their ......
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phone applications (see Table 1). Digital immigrants ..... effectiveness of branded
mobile phone apps. Journal of ......
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