'Contagious': Jonah Berger on Why Things Catch On » Knowledge@Wharton

'Contagious': Jonah Berger on Why Things Catch On » Knowledge@Wharton

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日期:2024-04-23
If you have watched and shared PSY’s “Gangnam Style” video or gone into an unknown restaurant simply because it was full of people and appeared to be popular, you have the basis for understanding what makes things go viral. In Wharton marketing professor ...看更多