Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and

Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and

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日期:2025-12-01
Jeff Bray Consumer Behaviour Theory: Approaches and Models 1.3 Economic Man As identified in section 1.1, early research regarded man as entirely rational and self interested, making decisions based upon the ability to maximise ......看更多