Value proposition in m-commerce: exploring service ... - DiVA

Value proposition in m-commerce: exploring service ... - DiVA

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日期:2026-04-18
on perceptions of value proposition in m-commerce from the supplier as well as the demand side. ... Key words: m-commerce, mobile services, value proposition. 1. ...... Clarke, I., (2001) Emerging value propositions for M-commerce, Journal of....看更多