Halo Effect Definition | Investopedia - Investopedia - Educating the world about finance

Halo Effect Definition | Investopedia - Investopedia - Educating the world about finance

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日期:2026-04-22
The halo effect is a term used in marketing to explain the bias shown by customers towards certain products because of a favorable experience with other products made by the same manufacturer or maker. Basically, the halo effect is driven by brand equity....看更多